How do you choose the best shirts and garments for screen printing?
Mike Chong from Merch Monster suggests reducing the number of SKUs you carry in your shop. You want to select shirts and garments for screen printing that are:
You can access the sell sheet I showed you in the video here:
This is an example with links to specific shirts and garments that will help you build your sell sheet.
You'll notice there's only a handful of items! This dramatically reduces complexity and makes running my shop far more efficient.
My printers can get consistent results, I can negotiate lower prices, and my customers have a better experience. Keeping your print shop's number of SKUs low will improve your business.
A sell sheet is essential for selecting the right shirts and garments for your print shop.
Here's how to set it up:
Quality. Consider the quality of the product and your relationship with the distributor to choose the best fit for your business.
Do you like this shirt? Is it something that you would wear? Would you recommend it to a close friend or family member?
Availability. Determine if the shipping logistics from the product's vendor are favorable.
Is it only sold in one warehouse? Is the vendor's warehouse close to your shop? Can you get it somewhere else if it's out of stock? Do multiple distributors carry the same garment?
Cost. Try to leverage limited SKUs to get discounts on wholesale products.
If you consolidate into specific products, you'll have leverage to negotiate for lower prices with vendors and wholesalers. Limiting the range of product you offer is a high-value activity.
Good. We sell Port and Company basics. They have a fantastic price point. You can substitute with Gildan, Hanes or Fruit of the Loom easily.
Better. We sell Tultex and District as our mid-level options. They provide good value.
Best. We sell American Apparel for brand name recognition, and offer Bella + Canvas because of their incredible quality. There are more than 3 distributors that carry each brand, so it's easy to find product.
It may seem counter-intuitive.
But reducing the number of products you offer to customers improves their experience.
There's something called analysis paralysis that occurs when you have too much information to choose from.
That's what happens with every garment vendor. There are thousands of SKUs to choose from. It's a firehose of information. It's too much for customers to even begin to understand.
By creating a strong sales sheet, you can create leverage to negotiate prices between vendors.
Example: Bella + Canvas 3001 t-shirt. We have six wholesale vendors that I can get this Bella + Canvas t-shirt from. So if one wholesaler is out of stock, I can find another vendor that has it. This stops jobs from being in jeopardy because goods are out of stock.
Find wholesale vendors that are the shortest possible distance away from your shop. This reduces the turnaround time and allows you quickest possible access to shirts and garments when you need them. I'm fortunate to be within range of six vendors that have 1-day shipping available.
Choosing a vendor: Being able to turn jobs around quickly is crucial. It's also important to feel good about the vendor's brand and reputation. Developing a relationship with your sales rep is vital to getting the best prices and service. I use and recommend the following vendors:
We love to make your customer's experience better. Printavo is built with screen printers in mind so they can save time and money, print more jobs, get approval faster, and stay organized.
If you've got a tip for organizing your print shop, let us know. In the meantime, here are four more ways Mike has improved productivity in his shop:
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